LA FRANCESCA AND SOCIETY

As specified in the foreword, tourism can also be a "contaminating" element from a social and economic point of view.

We also paid attention to this aspect, which is often neglected by those who build tourist structures as if they were "isles in the desert"

Fitting in the social context

La Francesca wanted to become integrated with the local traditions and history. We looked for a continuous relation with locally organised events, to which we often contribute. Our customers are usually invited to participate in these events, which are especially frequent in summer.

Instead, we have deliberately avoided to transfer inside the village poor imitations of the reality surrounding us.

This outward projection of La Francesca makes the difference between us and other realities, which build a wall between tourists and inhabitants for purely economic reasons (tourists must spend their money inside the village).

Festivals, religious events, excursions on the mountains or on a boat are widely advertised and we are always at your disposal to provide detailed information.

Creating employment

All the people working at La Francesca live in the Municipality where we reside (San Giovanni a Piro) or, less frequently, in the nearby villages.

This choice is not casual either. We occupied this corner of paradise and we want the local community to take advantage of it also from the economic point of view.

This is another way for us to distinguish ourselves from those who build cathedrals in the desert and import everything from distant countries.

La Francesca has created employment and has integrated from the economic point of view with the difficult economic reality of this area in the South of Italy.

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